Pilot, scale and embed ABM

Modern is a global B2B marketing consultancy helping CMOs and senior marketing leaders realise the potential of new marketing ideas, methodologies and technologies. Talk to us today.

Description

Modern is an award-winning B2B Marketing Consultancy that transforms Demandbase's powerful technology into actionable business growth.

We apply our deep, strategic ABM expertise to maximise Demandbase's industry-leading intent data, targeting tools, and activation capabilities—translating complex signals into meaningful strategies that empower your Marketing, Sales, and Content teams to deliver measurable results.

Through our consultative approach, we support internal teams with structured guidance on platform usage, data interpretation, and activation, while our strategy and execution capabilities deliver full-funnel ABM programmes from insight to creative to implementation and optimisation.

Using proven maturity frameworks, we enable companies to pilot, scale and embed their global ABM strategies by assessing where they are in their ABM journey and building tailored roadmaps that evolve with their growing sophistication.

Benefits

Strategic ABM orchestration

We bring strategic clarity to your ABM efforts, transforming Demandbase from a data platform into a true growth engine by defining precise targeting, messaging, and cross-functional activation.

Organisational alignment

We extend ABM beyond marketing metrics, uniting Sales, Marketing, and RevOps teams with shared processes for interpreting data and taking coordinated, timely action on account insights.

Consultative partnership

We serve as long-term strategic partners who guide you through the entire ABM lifecycle, continuously evolving your programme by identifying patterns, addressing gaps, and anticipating future needs.

Proven multi-level expertise

We deliver results across the entire ABM maturity spectrum - from curious beginners to committed practitioners - making us the ideal partner for any Demandbase client regardless of their experience level.

Accelerated value realisation

We create focused roadmaps tailored to your maturity level and ensure seamless integration with your existing tech stack, dramatically shortening time-to-value for your Demandbase investment.

Resources

Break the martech trap

Uncover the priorities of over 600 B2B CMOs as integration challenges, skills gaps and tech underutilisation threaten the success of their strategies.

This is all whilst their workload spirals, new technologies emerge and the demand for growth intensifies. See how they're breaking free from the martech trap.

Read report

Demystify the B2B customer journey

ABM success lies in truly understanding your customer - it's time to turn your efforts from chance to precision.

Discover your buying group, map out crucial touchpoints and uncover hidden value in your data with this step-by-step guide.

Download guide [no form]

Media

Testimonials

Mark Horwood-James
Managing Director, Moneyhub PFT

The team worked hand-in-hand to ensure that my marketing and sales functions actioned their role at the same time as building relationships to develop the right content, approach and measurement. We added over £3m in value to our opportunities pipeline in just 9 months. A clever team and a great partner.
Kate Delaney
VP of Marketing – UK, Europe & APAC, Trustpilot

Working with Modern has been a real partnership. They speak to us in our language, and they understand our business in terms of where we want to grow, including some of the challenges that we have, and they have helped us through many of those challenges.
Nick Webb
CMO, CloudPay

Our ABM model is seen as best-in-class, and has aided us in getting more funding from our investors.

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Clients